Boost your User Acquisition with HTML5 Playable Ads. This interactive new way to engage the audience helps to decrease uninstall rates, lower CPIs and improve retention by attracting more engaged and valuable players. We design engaging interactive playables that will help you reach and acquire valuable users with higher LTVs.
Playable ads are interactive advertisements in the form of small games, that allow players to preview the app and test its gameplay before installing the main game. After beating the mini-game, players are encouraged to download the full version of the game from the app store. Also it can redirect players to a website or display any other call to action.
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As Playable Ads need to be very lightweight and load almost
instantly, they are built with HTML5, on such engines as
Pixi.js, Cocos, Phaser.js and others. Playable Ads for
different advertising platforms like Facebook, Google Play
have different build specifications, guidelines and
technical limitations.
There’s nothing like instant interactive gameplay to capture
the player’s attention and provide quality UA installs. Our
experience and knowledge of best practices for various
Playable Ads formats allows us to build high-quality Playable
Ads that will help you reach and engage your target audience
and bring valuable players
to your game.
Playable Ads create an opportunity to test drive your gameplay and core mechanics, which increases brand awareness for the target audience in an interactive way. Players converted with playable ads have higher engagement with the main app and lifetime values. By converting more high LTV users into downloading the app, playable ads effectively reduce uninstalls while increasing retention rates.
Of your ad campaigns, lowering your CPI (Cost Per Install), CPA (Cost Per Acquisition) and CPC (Cost Per Click). They drive the most engaged users that enable reaching higher KPIs.
You can monitor ads performance and understand player behavior.
Identifying and handling steps with significant player churn
rates, the Playable Ads can be improved and become
even more cost-effective.
Take advantage of new innovative advertising format that allows to avoid issues with the new IDFA policy by Apple that decreases effectiveness of regular ads. Playable ads are a great alternative to usual ads and will help your game to stand out from your competitors.
Click-through rates of Playable Ads are up to 5-7 times higher compared to usual video ads.
Concept brief created. Storyboard outlined, art and animation prepared.
First playable build assembled. QA testing and bug fixing phase.
Alpha build created, feedback received and implemented.
Ad network features implemented. Final build released.
Post launch optimizations, A/B testing.
Because Playable Ads allow test-driving the game before downloading it, they effectively filter out non-engaged users, which leads to more high quality player installs and improved ROAS (return on ad spend).
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Super-short (3-5 seconds) introduction of how to play the game. It should explain core mechanics, be immersive, simple and intuitive. Any instructions should be clear and to the point.
Main part where potential players will try out the game, they should be persuaded in under 20-30 seconds to download your app. Creating a powerful hook like the end of an exciting level, or putting them right in the thick of a fight will help.
The end card (also called packshot screen) should display a clear call to action (CTA), asking the player to install the game, redirect to a particular website or perform other actions.
Phazer
PixiJs
Three.Js
HTML5
JavaScript
Cocos 2dx
Facebook Ads
Google Play Instant
Google AdWords
Unity Ads
Vungle
Mobup
Chartboost
IronSource
AdMob
Smaato
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