game design
services

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Creating detailed documentation before starting the production will help to reduce risks, build a reliable production plan to mitigate potential design flaws and save valuable resources. Our game designers with a multi-genre background have knowledge of how to evolve an idea into a detailed design document grounded in deep knowledge of player psychology, desires and needs of various gamer audiences. They are committed to enriching players’ lives with memorable and fun gaming experiences.

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why outsource game design?

01

Get a second opinion on your game as we analyze it and make cost-effective suggestions for improvement.

02

We’ll help you formulate vision and prototype for your new game.

03

Receive analysis of your data and suggestions how to solve issues in your game.

04

Evaluation of game’s mechanics, progression and design to improve balance and UX.

05

Reduces design and production risks by involving experts with multi-genre background.

game design
solutions

01

Game Design
Documantion

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02

UI\UX
Wireframes
and Mockups

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03

Technical Design
Documentation

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04

Game
Balance Tools

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Our Game Designers are focused on creating mechanics. That fits your narrative, resonate with your audience, and are fun toys to play around with.

Our goal is providing gameplay that’s dynamic, immersive, and suitable for many types of playstyles, that integrates both functional and aesthetic level design, offering a multitude of goals and challenges. We design for emotion, retention, and engagement. Playtesting and the drive to improvement helps us stay on course - everything is tested in 3 steps: internal, external and real users’ data.

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Data
Analysis

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06

Narrative
Design

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07

Live-ops
Features

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Prototyping

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design process

Our Game Designers work hard to create the best gaming experience by building mechanics that strike the perfect balance between emotions, engagement and replayability.

01

discover

identify product idea,
goals, vision and
potential problems

02

Brainstorm

create and discuss
ideas, analyze options,
select ideas

03

Understand

market research,
competitor analysis,
gather insight info

04

Create & Improve

improve selected ideas with
information, create more to
complete the designs

05

Design & Plan

clarify ideas, create
documentation, plan
production

06

Test & Analyze

test designs, collect
data and feedback

07

Reflect & Improve

feedback and data analysis,
solution synthesis , make
improvements

08

Communicate

articulate the necessity of
improvements, justify
priorities , manage acceptance.

game design roadmap

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brainstorming

  • Establish the game’s genre
  • Define main design direction
  • Identity core audience
  • Create high-level game identity
  • Highlight main player motivations
  • Create game vision document

market research

  • Identify genre’s top games
  • Research competitors
  • Analyze market niche
  • Asses idea’s viability
  • Establish competitors’ flaws
  • Find possible improvements
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game concept

  • Adjust the idea based on research
  • Select setting and story direction
  • Establish core loop
  • Create game mechanics
  • Identify unique selling points
  • Prepare GDD draft or pitch

pre-production

  • Create Game Design Document
  • Establish art direction
  • Create UI\UX wireframes
  • Plan and estimate production
  • Prototype new mechanics
  • Asses possible design risks
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production

  • Update documentation
  • Create Technical Design Docs
  • Support production team
  • Playtest early playable builds
  • Game balance and economy
  • Compose texts for the game

submission

  • Game is fully optimized
  • Size optimizations if needed
  • All critical bugs are fixed
  • Build submitted for platform review
  • Compliance-related fixes if needed
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launch

  • Playtest and adjust balance
  • Assist with bug fixing
  • Help promote of the game
  • User feedback analysis
  • Analyze game KPIs
  • Polish and improve the game

post-production

  • Plan updates
  • Create new content
  • Add new features
  • Game balance patches
  • Seasonal events
  • Live-ops activities
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recent projects

turnkey porting

Away: Journey To The Unexpected

PlayJoy Studios provided mobile adaptation this fun and original game. AWAY: Journey to the Unexpected is a colorful first person adventure game that combines action, RPG-elements and rogue-lite elements.

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Game preview

Co-development, Porting,
Localization

UNMEMORY

PlayJoy Studios provided co-development, localization & porting services for this unique game that combines narrative adventure & puzzle game, showcasing an immersive world with lots of puzzles and discoveries.

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Game preview

turnkey porting

BURY ME, MY LOVE

PlayJoy Studios provided platform adaptation of this game with an incredible story. Bury me, my Love tells the story of Syrian refugee Nour and her husband Majd, as Nour undertakes a perilous journey to safety in Europe.

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Game preview

turnkey porting

Unannounced Mobile Port

Porting a Steam PC 3D game that was inspired by FTL roguelike strategy simulator to mobile platforms. At the moment the project is at the submission stage.

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Game preview

Full-Cycle Development

PANDA SWAP

PlayJoy Studios developed this unique match-3 mobile game for Plug-in-Digital from concept to soft launch, including live-ops support.

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Game preview

playable Ad

SIEGE CASTLES

PlayJoy Studios developed Playable Ads for Plug-in-Digital for this fun and relaxing game about medieval castle siege.

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Game preview

localization

CRYPTO: AGAINST
ALL ODDS

Crypto: Against all odds is a cypherpunk interactive fiction, where PlayJoy Studios provided Russian localization and LQA.

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Game preview

turnkey porting

Unannounced Switch Port

PlayJoy Studios provided porting a global turn-based 3D strategy game to various platforms including Nintendo Switch. At the moment the project is at the submission stage.

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Game preview

Other services

Full-cycle
Development

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Co-Development

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Playable Ads

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Game Porting

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Level Design

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Game
Localization

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let's talk about
your project

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