html5
playable ads

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Boost your User Acquisition with HTML5 Playable Ads. This interactive new way to engage the audience helps to decrease uninstall rates, lower CPIs and improve retention by attracting more engaged and valuable players. We design engaging interactive playables that will help you reach and acquire valuable users with higher LTVs.

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What are playable ads?

Playable ads are interactive advertisements in the form of small games, that allow players to preview the app and test its gameplay before installing the main game. After beating the mini-game, players are encouraged to download the full version of the game from the app store. Also it can redirect players to a website or display any other call to action.

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how are they built?

As Playable Ads need to be very lightweight and load almost instantly, they are built with HTML5, on such engines as Pixi.js, Cocos, Phaser.js and others. Playable Ads for different advertising platforms like Facebook, Google Play have different build specifications, guidelines and
technical limitations.

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why use playable ads?

There’s nothing like instant interactive gameplay to capture the player’s attention and provide quality UA installs. Our experience and knowledge of best practices for various Playable Ads formats allows us to build high-quality Playable Ads that will help you reach and engage your target audience and bring valuable players
to your game.

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benefits of playable ads

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Increase
Retention

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Improve
Conversion Rate

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Decrease CPI &
Uninstalls

Increase retention, reduce uninstall rates.

Playable Ads create an opportunity to test drive your gameplay and core mechanics, which increases brand awareness for the target audience in an interactive way. Players converted with playable ads have higher engagement with the main app and lifetime values. By converting more high LTV users into downloading the app, playable ads effectively reduce uninstalls while increasing retention rates.

Improve the conversion rate

Of your ad campaigns, lowering your CPI (Cost Per Install), CPA (Cost Per Acquisition) and CPC (Cost Per Click). They drive the most engaged users that enable reaching higher KPIs.

Analyze data

You can monitor ads performance and understand player behavior. Identifying and handling steps with significant player churn rates, the Playable Ads can be improved and become
even more cost-effective.

Take advantage of a new innovative advertising format.

Take advantage of new innovative advertising format that allows to avoid issues with the new IDFA policy by Apple that decreases effectiveness of regular ads. Playable ads are a great alternative to usual ads and will help your game to stand out from your competitors.

CTR

Click-through rates of Playable Ads are up to 5-7 times higher compared to usual video ads.

playable ads creation process

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Concept brief created. Storyboard outlined, art and animation prepared.

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First playable build assembled. QA testing and bug fixing phase.

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Alpha build created, feedback received and implemented.

04

Ad network features implemented. Final build released.

05

Post launch optimizations, A/B testing.

how do playable ads work ?

Playable Ads are HTML5 mini-games that allow players to get a taste of gameplay of the main app with a few taps.

Because Playable Ads allow test-driving the game before downloading it, they effectively filter out non-engaged users, which leads to more high quality player installs and improved ROAS (return on ad spend).

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Key components of a Playable Ad

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tutorial

Super-short (3-5 seconds) introduction of how to play the game. It should explain core mechanics, be immersive, simple and intuitive. Any instructions should be clear and to the point.

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gameplay

Main part where potential players will try out the game, they should be persuaded in under 20-30 seconds to download your app. Creating a powerful hook like the end of an exciting level, or putting them right in the thick of a fight will help.

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end card

The end card (also called packshot screen) should display a clear call to action (CTA), asking the player to install the game, redirect to a particular website or perform other actions.

Technologies

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Phazer

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PixiJs

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Three.Js

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HTML5

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JavaScript

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Cocos 2dx

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platforms

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Facebook Ads

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Google Play Instant

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Google AdWords

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Unity Ads

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Vungle

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Mobup

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Chartboost

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IronSource

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AdMob

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Smaato

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Other services

Game Porting

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Co-Development

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Full-cycle Development

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Game Design

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Level Design

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Game
Localization

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