Game Economy &
Analytics

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Creating a reliable and well-thought economy system is often crucial behind any given game’s success. Thanks to vast experience across multiple genres of experts in PlayJoy Studios and our approaches that include thorough analysis of the game and the player's life cycle, our game economy designers can create a sustainable and well-balanced economy system that is also fun for players from the start that will later be instrumental in achieving desired KPIs.

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Why outsource Game Economy Design & analytics ?

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Mitigate
risks

By involving game economy designers and analysts when creating a game, you can get a sustainable and well-balanced economy system from the start to increase the chances of achieving desired KPIs.

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Plan
ahead

With the help of our specialists you can get forecasts for potential budgets for live-ops spendings, UA campaigns, KPI benchmarks and revenue predictions.

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Growth and improvement

Get an audit of your game to identify potential problems and growth points. Use a data-driven approach to plan balance tuning, economy adjustments and new features in the game.

how we work?

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DEVELOPMENT STAGE

Mitigate risks by involving game economy and analytics specialists during pre-production and production stages by creating predictions for player progression, calibrating difficulty, setting balanced rewards and currency sinks, identifying optimal price-points, identifying potential risks points for player churn. Plan ahead during pre-production by getting forecasts for potential production and live-ops budgets, UA campaigns, KPI benchmarks and revenue predictions.

Key tasks and documentation:

  • Balance spreadsheets
  • Player’s progression
  • Difficulty curve
  • Prices recommendations on in‑app purchases
  • Revenue prediction
  • Risks prognosis
  • Building a game economy
  • Creating events for data tracking to answer business questions
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LIVE-OPS STAGE

Improve KPIs during live-ops stage by monitoring and analyzing data to identify growth goals, points for improvements, polish and adapt the economy system and other aspects of the game. Constant involvement of game analysts is recommended to improve the game’s metrics, create a balance in the game when it’s a win-win for both you and your player.

Key areas we focus on:

  • Fixing retention bottlenecks and churn points
  • Live-ops data analysis, KPI tracking
  • Building analytical dashboard
  • Suggesting monetization features and improvements
  • Designing time limited events aimed to increase metrics
  • KPIs improvement consulting
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Contact Us

Economy design process

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Review economy, balance and pricing documentation

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Review existing data and dashboards

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Identify KPIs that could be potentially improved

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Analyze existing data, create new dashboards

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Identify weak points and potential growth areas

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Propose data-driven changes for the game

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Implement suggested changes in the build

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Set up new analytics or extra events to track

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Set up A/B testing rules if needed

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Ensure proper collection of data

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Check statistical significance

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Identify and filter out anomalies

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Analyze data, determine the results of the changes

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Adjust and set goals and KPIs for the next iteration.

recent projects

turnkey porting

Away: Journey To The Unexpected

PlayJoy Studios provided mobile adaptation this fun and original game. AWAY: Journey to the Unexpected is a colorful first person adventure game that combines action, RPG-elements and rogue-lite elements.

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Game preview

Co-development, Porting,
Localization

UNMEMORY

PlayJoy Studios provided co-development, localization & porting services for this unique game that combines narrative adventure & puzzle game, showcasing an immersive world with lots of puzzles and discoveries.

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Game preview

turnkey porting

BURY ME, MY LOVE

PlayJoy Studios provided platform adaptation of this game with an incredible story. Bury me, my Love tells the story of Syrian refugee Nour and her husband Majd, as Nour undertakes a perilous journey to safety in Europe.

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Game preview

turnkey porting

Unannounced Mobile Port

Porting a Steam PC 3D game that was inspired by FTL roguelike strategy simulator to mobile platforms. At the moment the project is at the submission stage.

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Game preview

Full-Cycle Development

PANDA SWAP

PlayJoy Studios developed this unique match-3 mobile game for Plug-in-Digital from concept to soft launch, including live-ops support.

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Game preview

playable Ad

SIEGE CASTLES

PlayJoy Studios developed Playable Ads for Plug-in-Digital for this fun and relaxing game about medieval castle siege.

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Game preview

localization

CRYPTO: AGAINST
ALL ODDS

Crypto: Against all odds is a cypherpunk interactive fiction, where PlayJoy Studios provided Russian localization and LQA.

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Game preview

turnkey porting

Unannounced Switch Port

PlayJoy Studios provided porting a global turn-based 3D strategy game to various platforms including Nintendo Switch. At the moment the project is at the submission stage.

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Game preview

Other services

Game Porting

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Co-Development

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Playable Ads

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Game Design

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Level Design

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Game
Localization

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